Developing a next-gen fan experience to attract football enthusiasts to Web3 gaming

With less than 3 months to go before kickoff, we partnered with the client to create an innovative fan engagement experience for FIFA World Cup Qatar 2022™. Tens of thousands of football fans signed up to our platform to compete in unique prediction challenges, supported by personalised, digital prize incentives.

Our platform handled the high loads seamlessly, and at the FIFA World Cup Qatar 2022™ conclusion, thousands of users received NFT character assets as prizes for the new game — Fifa World Cup AI League. By optimising the experience to ensure as many users as possible reached the end of the funnel, we helped maximise FIFA and Futureverse's investment in successfully promoting the game to this new target audience group.

The ‘prediction tracker’ was the key engagement mechanic in the platform. Its job was to attract daily engagement from the full spectrum of users, from novice to hardcore football fans alike. For every set of match predictions, users earned points proportional to their accuracy, competing against one another for a series of coveted prizes - both physical and digital.

While the flow for making predictions and reviewing results felt ‘simple’ to users, the planning that went into the web of states and the scoring system was complex.

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