Julie champions insight-led strategy with experience leading high-performing teams of digital and emerging technology specialists to deliver human-centred solutions for both the commercial and government sectors in New Zealand and around the world.

Her most recent experience includes a leadership role in global digital transformation for Fonterra, New Zealand’s largest business; reorganising how teams manage large scale corporate innovation; and building Agile and data literacy across diverse teams.

A few career highlights for Julie include leading Spark New Zealand’s digital brand transformation with Andrew Hawley whilst at Touchcast; co-leading the development of a board strategy focussed on the future of nutrition and consumer behaviour, resulting in diversification of NPD investment and minority-investment in the commercialisation of bio-engineered animal and food ingredients; and more recently, consulting to one of NZ’s largest technology companies on business model innovation, as this once product-led company expands into platform and marketplace commercialisation.

Another high point was leading global digital communications optimisation for Fonterra and undertaking foundational remediation (strategy, technical and capability focussed) to lift average digital maturity across 15+ brands and teams over a number of markets (including NZ, Australia, Malaysia, Philippines, LATAM, Vietnam, Indonesia and others).

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With a background as an entrepreneur and creative leader Andrew helps manage the Ghost Team and works closely alongside clients to develop creative, digital and communications strategy.

He has worked with many of New Zealand's largest organisations across many diverse industries, both in the private and Government sectors including Spark, Education New Zealand, Weta Group, and Immigration NZ, among others.

Andrew founded his first company, Breathe Communications, in 1999 featuring several times in the Deloitte Fast 50 as it evolved from a creative agency to the technical infrastructure provider, now called Modica Group. He then followed up with Touchcast in 2004 growing the digital agency to 72 person and gaining recognition as New Zealand's 6th fastest growing company in 2014 (as ranked in the Deloitte Fast 50) and ranked 46th in Deloitte's Technology Fast 500 Asia Pacific index.

After Touchcast was acquired by Clemenger Group, Andrew spent time as Managing Partner of Clemenger BBDO, before co-founding Ghost Partners.

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With fifteen years of relationship, account and project management experience within the digital environment delivering projects for some of New Zealand's largest organisations, Katherine is General Manager at Ghost.

As a campaigner for human-centred design Katherine has had extensive involvement in large scale digital projects across the years.

Over this time she has delivered a range of projects from large government and corporate research projects through to interactive solutions, applications and digital platforms. Some of her key clients have included Immigration, Ministry of Business Innovation and Employment, Wellington Regional Economic Development Agency, Wellington City Council, ACC, BNZ and New Zealand Rugby.

She is adept at balancing the needs of a clients business, their users and how to best engage to deliver value. She is a versatile thinker and strong manager, with a knack for understanding the challenges client organisations face so that the team can set approaches to problem solving and delivery to meet those constraints.

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As Ghosts' Operations Lead Rachael is focussed on continuous optimisation of Ghosts' 'blended' operating model; making sure the systems and processes make things easier and more intuitive for clients and for staff.

With over 13 years working behind the scenes in leading digital, advertising and film companies, Rachael brings a strong financial and operational understanding to keep Ghost and the wider team on track and the lights on.

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A passionate advocate for human-centred design and co-creation, Mark leads the Ghost Customer Experience practice. He works with teams to uncover customer needs, and define business objectives to create better experiences, products and services.

Mark is a proven design leader and customer experience (CX) specialist and has over 22 years leading his field. He's built award-winning experience design teams within an agency environment, and led the service design practice in a 'big four' consultancy. He's also spent time embedded in iconic kiwi brands to help transform their business around CX.

Career highlights for Mark include directing the experience design of the NZ Criminal Justice Reform Summit, successfully embedding service design as a valued practice at Z Energy, and driving the CX delivery of Spark's digital brand transformation.

Empowering clients to maximise their return on investment and impact through connected data and insights, Craig is Ghost's Head of Performance. He enables teams to uncover the drivers of business results, identify optimisation opportunities, and demonstrate value.

Craig is a proven digital strategist, with over 20 years of experience across digital transformation, data & insights, marketing technology, and creating high performing in-house digital teams. He has worked in the UK, Australia and NZ for global media agencies, private enterprise and government agencies.

Career highlights for Craig include leading the digital marketing team for Kiwibank, using insights to drive performance for government agencies like NZTA and working in the UK leading the digital media strategy for a variety of clients including British Airways (BA), IKEA and John Lewis.

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As one of New Zealand’s most experienced and well-regarded UX practitioners, Belle leads the Ghost UX team. Her specialties include rapid prototyping of digital experiences, always-on research throughout the product lifecycle, and working deeply with cross-functional, agile teams.

Belle has led the UX of projects for the likes of Spark Business, Tourism New Zealand, and nib health insurance. These involved working with the client teams to create “vision prototypes” (interactive wireframes proposing totally new flows) and running lean user testing to validate and iterate the concepts.  She has also worked with the ANZ bank team through her previous agency, and is well-versed in the needs of banking customers across the personal and investment spaces.

A leader in the conversational design space (think Alexa, Siri, voice-enabled apps, and more), Belle’s achievements include creating a framework to help speed up path-to-delivery for several digital human deployments. The framework adapts the Google Design Sprint, reimagining it for a conversational design context. It involves voice prototyping an idea and testing with real customers in the same week, and allows the wider team to facilitate and observe remotely. The framework can be operationalised as a repeatable BAU practice for any client working in this space.

Belle is also dedicated to fostering teams’ personal growth and supporting behaviour change at an operational level. Her UX leadership within the CountdownX digital team saw her mentor and grow internal capability, and she was instrumental in building a culture of Design Thinking in an agile context.

Phil is a brand and creative strategist, art director and designer with over 30 years of experience working with New Zealand’s most loved brands. Phil is interested in the way we communicate, the subtleties and nuances that can sometimes say so much more than the language they surround.

He loves the way symbols, language and image can be used to connect, to create empathy, to resonate, to resolve broken understanding, to communicate complex ideas and to shake beliefs.

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Kerrie leads Ghost’s Project and Delivery Practice and has over a decade specialising in marketing and product, in New Zealand and abroad. Her experience spans developing acquisition and channel strategies, co-designing products with business owners, and marketing the story of one of New Zealand's most loved bike brands and it's products across Australasian platforms.

Through leading teams through various projects Kerrie understands that talent can only truly be unleashed in a safe and well-supported environment and aims to create this in every project she's involved with.

With tidy project delivery, the people involved have the breathing space to do what they do best, whilst knowing they have an ear to listen and a supporter along the journey. She is also a great believer in making it fun.

Kerrie loves taking the driving seat at the project operations control centre; project mapping, status reports, dependencies, risks and RASCI's. Seeing projects mapped out is a source of both satisfaction and joy as it all comes together in a logical sequence.